Wild Pet Supply is more than a pet store — it's a passion project born in the heart of Racine, Wisconsin, where care, creativity, and curiosity come together to create exceptional products for aquariums, terrariums, and more.
Founded by James Morelan, a lifelong animal lover and the energetic creator behind the YouTube channel "The Wild" (75,000+ subscribers), Wild Pet Supply is fueled by firsthand experience and a deep love for pets of all kinds. From dart frogs to betta fish, James’s mission is to bring joy and enrichment to pets and their keepers alike.
Under the Wild Pet Supply umbrella, you'll find beloved brands like:
With over 5,000 orders on Etsy and a growing presence on Amazon, our community continues to expand — but our mission remains personal. Every product we ship is a result of genuine passion, careful design, and a desire to make pet keeping easier, safer, and more rewarding.
James’s background in logistics from his time at Amazon, combined with his hands-on experience keeping over 10 aquariums, 4 terrariums, and sharing life with his dog Cooper, has shaped a brand that understands pet care from the inside out.
Today, Wild Pet Supply is a small but mighty team — including James’s best friend and girlfriend — working together toward a shared dream of one day expanding into dog and cat products, and continuing to support pet parents everywhere.
Thank you for supporting us, believing in our mission, and letting us be a part of your pet’s journey. Here's to many more wild adventures ahead.
– The Wild Pet Supply Team
