About Us

Welcome to Wild Pet Supply, the heart and soul of pet care innovation, nestled in the vibrant community of Racine, WI. Our journey is a tale of passion, dedication, and the pure love of pets that breathe life into every product we create.

At the helm is James Morelan, not only the founder of Wild Pet Supply but also the vibrant personality behind the successful YouTube channel "The Wild," which boasts over 75,000 subscribers. James's devotion to aquariums and reptiles is more than just a hobby—it's a way of life. His expertise and enthusiasm have flourished into a thriving business that stands as a testament to his dedication to pet care.

Under the expansive umbrella of Wild Pet Supply, James has cultivated specialized brands like CTWPets, offering bespoke 3D printed decor for reptile and aquarium enthusiasts, and CleanupCrews, where shrimp and isopods find products tailored to their unique needs. For betta lovers, thebetta.fish provides not only specialized foods and decor but also educational content to help pet owners provide the best care for their bettas.

Our journey on Etsy, with over 5,000 orders, and our presence on Amazon are milestones that narrate our success and our commitment to quality. But we’re more than just numbers—every order, every customer interaction, is a personal connection that we cherish deeply.

James's vision brought his best friend and girlfriend into the fold, turning Wild Pet Supply into a family of pet enthusiasts working toward a shared dream. His experience as an operations manager intern at Amazon logistics provided invaluable insights into product design and fulfillment, ensuring that every product we offer meets the highest standards.

Home to 10 aquariums, 4 terrariums, and a playful dog named Cooper, James's life is a living canvas that reflects the joy and diversity of the pet world. While we currently specialize in products for aquarium and reptile care, dreams of expanding into dog and cat products are on the horizon.

We're grateful for every customer who has joined us on this wild journey. Each order, each piece of feedback, and every story shared is a brick in the foundation of our growing business. Our promise to you is simple: we will continue to grow, innovate, and provide the best for your pets, because they deserve nothing less.

Thank you for being a part of our story. Together, let's make every pet's world a little brighter.

With gratitude and paws for celebration,

The Wild Pet Supply Team